A website isn't a printed brochure. It runs on software that gets security updates, certificates that expire, forms that can silently break and content that goes stale. An Annual Maintenance Contract (AMC) is how someone stays responsible for all of that.
What a website AMC should cover
- Backups: regular, tested, and stored away from the website server.
- Security and software updates: CMS, plugins, libraries and server patches.
- Uptime monitoring: someone gets an alert when the site goes down, before your customers tell you.
- Domain and SSL renewals: tracked so they never lapse.
- Form and checkout checks: enquiries and payments tested regularly.
- Small content updates: offers, prices, team changes, new projects.
- Speed and SEO health: a quarterly check with PageSpeed Insights and Google Search Console.
Typical website maintenance costs in India
| Type | Typical yearly cost |
|---|---|
| Small business website, outsourced maintenance | ₹1,500 – ₹10,000 |
| Larger e-commerce website | ₹10,000 – ₹25,000 |
| Custom web application or business software | Commonly 15–20% of the build cost |
The first two rows come from Hostinger India's 2026 guide; the last from a 2026 Indian vendor breakdown. Hosting and domain are usually billed separately. See the full picture in our website cost guide.
What happens without maintenance
- An outdated plugin gets hacked and your site starts redirecting to spam.
- The SSL certificate expires and browsers warn visitors away.
- The contact form stops sending, and nobody notices for months.
- Google sees a slow, stale site and quietly ranks you lower.
The cheapest website is the one that keeps working. The most expensive is the one you rebuild after it's hacked.
AMC contract checklist
- What exactly is included, and how many hours of changes per month?
- Response time for "site is down" vs normal requests.
- Where backups are stored, and when a restore was last tested.
- Who owns the hosting, domain and code (it should be you).
- What's billed extra, in writing.
Start with a free website roast, then ask us about website AMC and upkeep.
Sources
- Hostinger India, "How much does a website cost in India in 2026?" (updated Feb 2026)
- eCorpIT, "Custom web application development in India in 2026" (Jul 2026, vendor estimates)
- Google PageSpeed Insights
Price ranges are indicative market figures from the sources above, not ASM Labz quotes. Every project is scoped first.