ASM INNINGS 01LIVE · NOT OUT
Real estate website
SZ Realty
Developer website for Sky Avenue in Goregaon West, Mumbai. The shop window for buyers.
From one-page sites to systems a business runs on.
Every project became a trophy on the shelf: a free website, an underpaid gig, then websites and e-commerce, ERP, project control and 3D tours, and now full business platforms.
MATCH RECORD
Open them. They're live.
Sites checked live on 19 October 2026. Click through to any of them.
INNINGS 02LIVE · NOT OUT
E-commerce store
Sana Datar Masale
Full e-commerce store for Indian spices, delivering across India: catalogue, cart, payments and orders.
INNINGS 03LIVE · NOT OUT
Portfolio website
Form Arc Visuals
Portfolio website for a 3D architectural visualisation studio.
INNINGS 04LIVE · NOT OUT
INNINGS 05LIVE · NOT OUT
Real estate website
Mighty Infra
One-page introduction and portfolio site for a real estate company.
INNINGS 06LIVE · NOT OUT
Services website
Colour Masters
Website for a home painting services business in Talegaon.
INNINGS 07LIVE · NOT OUT
Business software
SZ Realty ERP
Accounts ERP for the back office. Installs like a phone app.
INNINGS 08LIVE · NOT OUT
3D walkthrough
Sky Avenue 3D tour
Buyers tour Sky Avenue in 3D, right in the browser. The site visit, from anywhere.
INNINGS 09DELIVERED
Project control software
Fitect
Project control software for an interior turnkey contractor, shaped step for step around how Fitect runs a project.
INNINGS 10IN BUILD · BATTING
Property management platform
AK Holiday Homes, Dubai
Seven places to check become one screen: bookings, leases, financials, inventory and investor payouts.
INNINGS 11IN BUILD · BATTING
E-commerce platform + system
Diya Jewellers
A luxury digital showroom for a 30+ year jewellery maker, with quotations, invoicing and video proof behind it.
INNINGS 12LIVE · NOT OUT
Our own product
ASM Digital Invitations
Animated invitations on one link for weddings, Nikah, Walima and more. Launched 2026.
CASE STUDIES · THIRD UMPIRE REPLAYS
Founded for a gap.
Here's proof we close it.
The gap we saw
- Tech vendors who don't understand operations
- Off-the-shelf tools that change how you work
- Big quotes with no clarity
- A different vendor for brand, web and software
What we do instead
- An engineer maps your process before we build
- Software built around your exact steps
- Scope agreed with you first, then a clear quote
- One team from the brand to the back office
The proof
- AK Holiday Homes: every step mapped first
- Fitect: shaped to their own process
- Diya Jewellers: scope, then quote
- SZ Realty: website, ERP and 3D tour
LIVECASE STUDY · REAL ESTATE · MUMBAI
SZ Realty: it started as a website. Now it runs their business.
SZ Realty is the developer behind Sky Avenue in Goregaon West, Mumbai. We earned their trust with the website, then went deeper into how they sell and how they keep accounts. Read the full story.
Website · the shop windowShowcases the project to buyers · szrealty.in
ERP · the back officeAccounts app that installs like a phone app · accounts.szrealty.in
3D walkthrough · the site visitBuyers tour Sky Avenue in 3D · tour.skyavenue.szrealty.in
DELIVEREDCASE STUDY · INTERIORS
Fitect: project control for a turnkey interior contractor
The challenge: turnkey interiors means many sites at once: design, vendors, materials, labour, deadlines and budgets, all moving together.
What we builtCustom project control software, shaped around how Fitect already runs a project, step for step.
What it changesEvery project's progress and pending work in one place, so problems surface before they cost money.
Why it mattersProof of the custom-first approach: built around their process, not a generic project tool. Custom vs off-the-shelf
IN BUILDCASE STUDY · HOLIDAY HOMES · DUBAI
AK Holiday Homes: seven places to check become one screen
Today: Airbnb calendar, WhatsApp, Excel, an offline calendar, paper bills, Gmail and investor maths. A weekly accounting sit-down. Missed entries. Records that don't match. How we're fixing it.
One property management systemUnits & leases · bookings & guests · financials & expenses · inventory · investor payouts · Gmail automation
Every step mapped firstAn engineer mapped every step of the operation before a line of code was written.
The goalAccounting happens as the work happens, not in a weekly sit-down.
IN BUILDCASE STUDY · JEWELLERY
Diya Jewellers: a luxury digital showroom, and the system behind it
A jewellery maker with 30+ years at the counter. We're building a custom e-commerce platform that sells online the way Diya sells in person: with trust, a clear price and proof at every step. Confirm, agree scope, then quote.
What customers seeRich product pages with an open price breakup · order tracking from crafting to door · filmed unboxing recorded in the app
What the team runsRate-based quotations and custom pieces · one price rule from quote to bill · video proof that protects against false returns