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ASM LABZ
ASM XI 0/0 (0.0)Start a project

Roast my website.

Paste your link. Google's own speed and SEO test runs live on a phone profile. Then the third umpire roasts the results. Free. Savage. Actually useful.

Takes 20 to 40 seconds. Ali takes a long run-up.

THE ROAST HALL OF SHAME

Eight deadly
website sins.

We've seen every one of these on real business websites. Each comes with a roast and a fix. No names, no shame. Okay, a little shame.

The 9-second homepage

A full-screen video, three sliders and a 6 MB logo. On Indian mobile data, your customer has aged a year before the menu appears.

Fix: Compress images, drop the autoplay video, lazy-load everything below the fold. Aim for main content under 2.5 seconds.

"Welcome to our website"

The most valuable line on your site, spent on saying hello. Your customer knows they're on a website. They want to know what you do for them.

Fix: Lead with what you do, for whom, and why you. "Home painting in Talegaon, done in days" beats "Welcome" every time.

The Contact Us maze

Scroll, click, scroll, a 14-field form, a CAPTCHA with traffic lights, and then it emails an inbox nobody opens.

Fix: A WhatsApp and call button on every screen. A short form that lands somewhere someone checks daily.

The 2016 slider

Five rotating banners. Nobody has ever waited for slide four. Nobody.

Fix: One strong hero with one clear message and one button.

The stock-photo handshake

Two people in suits shaking hands in front of a glass building. Also on 40,000 other websites.

Fix: Real photos of your work, your team, your products. Or good illustration. Anything that's actually you.

"Download our brochure (PDF)"

A 12 MB PDF that opens sideways on a phone. Google can't read it, customers won't.

Fix: Put the content on the page, in HTML. Keep the PDF as a bonus, not the main course.

© 2019 in the footer

Nothing says "we might have shut down" like an old copyright year and last Diwali's offer banner.

Fix: Update the basics every quarter: year, offers, projects, a blog post or two.

No meta description, no titles

Google is left to write your pitch for you, usually from your cookie banner.

Fix: A unique title and description on every page, written for the person searching.

NO LINK HANDY? · THE 60-SECOND SELF-ROAST

Be honest. The umpire
can tell.

Tick what's true about your website. Read the full 5-point review for the why behind each check.

DECISION

0/5

OUT

Clean bowled. Visitors leave before they ever call you. Time for a rebuild.

Get the full review

THE RULES OF THE ROAST

We roast websites.
Never people.

Is the website roast really free?

Yes. The live roast on this page is free and needs no sign-up. If you want a deeper human review from the ASM Labz team, send us the link and we'll reply within a working day.

How does the speed test work?

We run Google's own PageSpeed Insights test (powered by Lighthouse) on your page using a mobile profile, then turn the numbers into plain-word verdicts: speed, main-content load time, page weight, layout stability, SEO and accessibility.

Why test on mobile?

Most visitors in India browse on phones, often on mobile data. Google's research found 53% of mobile visitors leave a page that takes longer than three seconds to load, so mobile is where websites win or lose.

Do you store or share my results?

No. The test runs from your browser to Google. Nothing is saved by us unless you choose to send us the results.

What happens after the roast?

Nothing, unless you want it to. Fix it yourself with the tips, or ask us for a plan. Clear scope before any price, always.