Nine service lines. One team.

Software & tech

Custom software development, product engineering, web and mobile apps, CRM, ERP and integrations, built around how your business already works.

"Your business runs on 14 Excel sheets and one guy who "knows where everything is". We build the thing that replaces the sheets. He keeps his job."

• Custom software
• Web & mobile apps
• SaaS & cloud software
• Enterprise business apps
• CRM, ERP & business systems
• APIs & integrations
• Database development
• Maintenance & support
• IT automation & workflows

See it in play: Fitect project control · Read: Custom vs off-the-shelf software

AI & automation

Generative AI apps, chatbots and assistants, document processing, RAG knowledge search and workflow automation.

"Your team copy-pastes the same data five times a day. Let a bot do it. They'll find better things to do."

• AI & machine learning
• Generative AI apps
• AI business automation
• Chatbots & assistants
• AI analytics & decisions
• Document processing
• RAG & AI knowledge search
• Workflow optimisation

See it in play: AK Holiday Homes (Gmail automation) · Read: One screen instead of seven

Web & e-commerce

Corporate websites, e-commerce stores, customer portals, landing pages, payment gateways and website AMC.

"Websites that load before your customer gets bored. Stores that keep selling while you sleep."

• Corporate websites
• E-commerce stores
• Web & customer portals
• Landing pages
• Payment gateways
• Marketplace solutions
• Website AMC & upkeep

See it in play: Sana Datar Masale store · Read: What a website costs in India

Cloud & security

Platform development, cloud solutions, IT infrastructure, deployment and hosting, cybersecurity, vulnerability testing, backup and recovery.

"Your server is a laptop under someone's desk? We need to talk."

• Cloud solutions
• IT infrastructure
• Deployment & hosting
• Cybersecurity
• Vulnerability testing
• Backup & recovery
• Network security

See it in play: SZ Realty ERP · Read: Website to ERP to 3D tour

Data & BI

Data analytics and BI, dashboards, reports and decision-support tools built on the data you already have.

"Decisions on gut feel are fine for gully cricket. Not for your business."

• Data analytics & BI
• Data visualisation
• Dashboards & reports
• Data management
• Decision-support tools

See it in play: Investor payouts & financials · Read: Property management software

Digital marketing

Performance marketing, SEO, social media, Meta and Google ads, lead generation and conversion optimisation.

"A great website nobody visits is a stadium with no crowd. We bring the crowd."

• Performance marketing
• SEO & search marketing
• Social media marketing
• Lead generation
• Meta & Google ads
• Marketing automation
• Conversion optimisation

See it in play: Our live client websites · Read: The 5-point website review

Design & 3D

UI/UX design, branding, interactive websites, 3D visualisation and walkthrough tours.

"If your brand looks like a 2009 PowerPoint, your customers notice. They just don't tell you."

• UI/UX design
• Interactive websites
• 3D visualisation & tours
• Digital product design
• Creative technology
• Branding & digital design

See it in play: Sky Avenue 3D tour · Read: How a developer went digital

Consulting

Tech and IT advisory, digital transformation, tech strategy and rollout, software architecture and technical training.

"Not sure what you need? Good. That's the honest place to start."

• Tech & IT advisory
• Digital transformation
• Tech strategy & rollout
• Process automation
• Software architecture
• Technical training

See it in play: Why we map before we code · Read: Your 12 steps stay 12

Digital invitations

Animated invitations on one link for weddings, Nikah, Walima, Mehndi, Aqeeqah and more. No app, no login.

"Printed cards get lost under the sofa. A link with a countdown, a map and music doesn't."

• Scratch-to-reveal date
• Animated opening
• Bilingual, including Urdu
• Live countdown
• Maps, schedule & music
• Edits keep the same link

See it in play: invitations.asmlabz.com · Read: Digital wedding invitations guide