ASM 
Real estate developers sell big-ticket homes to buyers who research for months. The website is often the first site visit. But the digital work rarely stops at the website. Here's how SZ Realty, the developer behind Sky Avenue in Goregaon West, Mumbai, went from a website to software that runs part of the business.
Step 1: the shop window
We started with the website: a developer site that showcases the Sky Avenue project to buyers. Clear project information, a fast experience on mobile, and easy ways for buyers to enquire. You can open it today at szrealty.in.
Good real estate websites do three jobs: they answer the buyer's questions before the call, they make the project feel real, and they make enquiring effortless. If yours doesn't, our 5-point website review is a quick way to find out why.
Step 2: the back office, an accounts ERP
We earned their trust with the website, then went deeper into how they sell and how they keep accounts. The result is an accounts ERP that installs on a phone like an app, at accounts.szrealty.in.
It started as a website. Now it runs their business.
Like everything we build, it follows their process rather than a generic accounting template. That's the difference between custom software and off-the-shelf tools.
Step 3: the site visit, in 3D
Not every buyer can visit a site, especially early in a project or from another city. So buyers can now tour Sky Avenue in 3D, right in the browser, at tour.skyavenue.szrealty.in. No app to install. It's part of our design and 3D visualisation work.
Why one team matters
Usually a developer would hire one agency for the website, another for software and a third for 3D. Each one learns the business from scratch. With one team, the people who built the website already understood the project when they built the ERP and the tour. That's what we mean by one team from the brand to the back office.
What other developers can take from this
- Start with the website, but build it so it can grow.
- Look at where your team loses time: accounts, bookings, follow-ups.
- Give remote buyers a way to "visit" before they travel.
- Keep the brand, website and systems with people who know your business.
See all our live projects, including Zaidan Infra and Mighty Infra.
Website, ERP, CRM or 3D tour: we can map it with you. Talk to Ali.